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Kiira is again the most valued target for sponsorship

Once again, just like last year, the organization of advertisers in Finland did a survey of sponsorship business in Finland among their member companies. Kiira was the most valued target for sponsorship for the second year in a row. In overall sports went down in popularity, but ice hockey and Kiira Korpi were among the more popular ones. Kiira was the only single person who was specifically named by the members. The other popular targets were music festivals and the modern art gallery in Helsinki.

More information in Finnish:

Early magazine article

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Early article published in a weekly magazine “Apu” (2003, April 4th)

Kiira Korpi wants to make it on her own

Figure skating prospect

Kiira Korpi, 14, is doing the spins in the big rink of Hakametsä Ice Hall, famous for its ice hockey. The skill and grace of the young figure skater fills the hall even if the stands are empty during the training.

Kiira, 164 cm and 52 kg, enjoys her skating.

My size is quite right for this sport. The bigger you are, of course the more impressive you look, but if you are smaller, you can better control yourself and your movements, Kiira says.

At the same time, standing on the familiar team bench in his former place of employment, there is Rauno Korpi. He is watching her daughter’s art, but glances a couple of times also at the ceiling of the ice hall. There hangs the championship flags of Tampere hockey clubs. Korpi’s and Tappara’s championship in 1988 has remained the last one until this spring. That third consecutive year of Tappara’s championship saw also the birth of daughter to the Korpi family, Kiira, who already has grown to be Nordic Champion in her sport. Also in this season she entered first time onto the World Championship level ice in Czech Republic. She finished 7th in her group, even when her oldest rivals were already 18 years of age.

Continue reading Early magazine article

Valio sponsorship

The Finnish commercial television channel MTV3 has been airing a four part documentary, called “Behind the brand”, about history of Finnish advertisement on TV. This time the program was about Valio. There was a short section of sports sponsorship, and Kiira was mentioned as an example. The clip also featured a short interview of Kiira.

Last summer Kiira was said to be the single most valuable sponsorship target in Finland. They announced that the sponsorship deal will continue until at least 2010.

Figure Skating Show on April 5th 2009


Kiira took part in a figure skating show in a town Rauma, here in Finland, last Sunday. There were two identical shows on 1PM and 5PM, lasting 2 hours each. Kiira performed the Abba-medley and the “Butterfly” as in the gala of this year’s European Championships, only this time she was accompanied for a while by little skater “butterflies” from the local, organising figure skating club from Rauma. I am currently uploading the videos on YouTube.  Just click on the link at the end and you’ll find them. I am still not much of a videographer, but what can you do… 🙂 There will be both Kiira’s solo skates + a portion of her and Laura with kids doing the “I like to move it move it!” 🙂 … and then both Laura’s solo skates and one of Susanna’s (maybe I will upload her other one, too, but with that one I did really bad video work, losing her twice from camere etc…)

Also performing in this show were and dozens and dozens of local junior skaters – the youngest being 3 years old I guess.

The event took place in hall that takes about 5000 spectators for a hockey game, if we count the standing places, too. There were perhaps a bit over 2000 spectators for this event: the main stand were full on both shows and there were also some people on both end stands.

It was a nice experience, and a treat to see all these stars (as in “Stars on Ice” shows in the USA) performing in this same event, and each with two solo skates and little bit in combined performances as well. The image here is the cover of the program booklet for this show.

The videos are and will be here:
(I also recently uploaded of Kiira’s visit in a Finnish children’s program from April 2006, in case you haven’t noticed – with English subtitles)

Kiira Korpi, interview before WC 2009

Thanks Taskinen, for your movie and translated version.