World Clock


Finland

Valio sponsorship

The Finnish commercial television channel MTV3 has been airing a four part documentary, called “Behind the brand”, about history of Finnish advertisement on TV. This time the program was about Valio. There was a short section of sports sponsorship, and Kiira was mentioned as an example. The clip also featured a short interview of Kiira.

Last summer Kiira was said to be the single most valuable sponsorship target in Finland. They announced that the sponsorship deal will continue until at least 2010.

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