Once again, just like last year, the organization of advertisers in Finland did a survey of sponsorship business in Finland among their member companies. Kiira was the most valued target for sponsorship for the second year in a row. In overall sports went down in popularity, but ice hockey and Kiira Korpi were among the more popular ones. Kiira was the only single person who was specifically named by the members. The other popular targets were music festivals and the modern art gallery in Helsinki.
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